Whenever you make something, chances are there will be weak links the good customers will let you know about. They'll possibly get pretty vocal about it. Some experts will advise you to grow thicker skin for this. “Just make your customers happy,” they might say. For us, it’s not just about listening to those problems, it’s about understanding what truly lies behind them. You have to take on your customer’s problems as if they were your own and solve them so that you can create life-improving experiences.